Everyone knows without explanation that the Internet is literally, the Information Super-Highway. Everyone also knows that super-highways have the highest incidences of what has been termed road rage. Road rage can happen without warning, and seemingly without provocation, as everyone, that spends any amount of time behind the wheel of a car for either business or pleasure can attest.

There seems to be an alarming trend on the Internet as well, with its Information Super Highway status and feel. As in road rage, frustrations build up as well on the Internet, as both marketers and searchers experience the same isolated, lonely, all-by-myself feelings that build up to road rage on the highways and byways of major thoroughfares. Crowds, wrong turns, congestion, time constraints, and fender benders all contribute to the problem of road rage on highways, and can contribute to net rage on the Internet. The Internet, especially in the marketing arena is becoming overcrowded.

Couple that with the feelings of isolation and frustration that many on the Internet (especially marketers with their own businesses) seem to feel, and the incidences of net rage can occur frequently, and as in road rage, unexpectedly. The fender benders of road rage can be compared to the differences in personality and opinions, as well as methods of communicating, that we will experience in our dealings with others on the net. We can clash with others without meaning to, and thus cause a fender bender that really was not our own fault. An incident of net rage is no less disturbing, or emotionally debilitating, than an incidence of road rage, as the violent, ravaged, feel of both types of incidences are quite the same.

With net rage, though, the perpetrator, due to the anonymity of the Internet, can remain more intangible, and the reasons for the rage can most times not be determined. It happens stealthily most times. You're minding your own business, taking care of business, and suddenly, you find yourself at the receiving end of vitriolic, unwarranted attacks verbally by another. They feel within their rights to tell you, in no uncertain terms, how they feel about you personally (without ever getting to know you personally).

Why does this happen? It's simple. You'll never know. It could be personal problems, business problems, financial stress, or just plain ignorance of the proper method of behavior by the individuals engaging in this. Many times, simply because of the impersonal feel of the Internet, you're just not a real person to others. As a victim, it may feel totally unjust to be singled out this way, but for the perpetrator, it feels, without a doubt, totally justified.

What can be done? Not much, unfortunately. Ignoring the behavior is best though. Let's face it, there is too much negativity in the world already. Fighting negativity with more negativity, or being on the defensive only increases the negativity on the part of the 'rager.' There are times online, when the only thing to do is to do nothing.

(c)Copyright 2006 PL Rights Articles and KLR Marketing