A "Call To Action" is an invitation for your prospective clients to actively engage you in some way- directly or indirectly. Most prospective clients, even if they are very interested in working with you, often need a way to build a relationship with you in bite-sized pieces to work up to engaging your services. Effective marketing will ALWAYS include a SPECIFIC, EASY, TARGETED, COMPELLING, and usually FREE, call to action. Everything you send out can and should include a call to action; e-mails (in the signature line), web site, flyers, business card, advertising, announcements, newsletters, even the outgoing greeting of your voicemail system. Three Types of Calls TO Action Requests -Please forward to your interested colleagues -Your feedback would be appreciated! -Please reply and let me know what you think -If you find this valuable, please pass it on to someone you care about Provide Value -For free e-book -To register for my free e-program -Visit my web site for -To schedule a complimentary sample session -For free assessment -Subscribe to my free monthly newsletter -Listen to free audio program -For your free copy of 5 Steps To Success Toward Closing -Register by to qualify for early bird rate -Bring a friend for 50% discount -100% satisfaction guaranteed -Let me show you how -For more information -Contact me and start your new life now! When a prospect acts on any of the above, they are interacting with you and become a warmer lead. The three types of calls to action have different purposes and timing, and your marketing efforts should include a combination. What can you invite your prospective clients to do, what can you offer them, that they would be likely to act upon, that would build your relationship with them? |
